This Data Privacy Notice describes the collection and further processing of personal data by Madame Blue. In the event that the activities covered by this notice are governed by other data protection policies, are evident from the circumstances, or are governed by applicable laws outside of the European Union and the European Economic Area, then such applicable law and resulting policies shall control. The term personal data shall include all information relating to an identified or identifiable person.
It is obligatory to provide the nominative information collected during an online sale as this information is necessary for the processing and delivery of orders as well as the establishment of invoices. This information is strictly confidential and will not be shared with third parties, with the exception of any partners of Madame Blue. Failure to provide this information will lead to automatic rejection of the order.
Retention of data
In general, Madame Blue retains personal data for no longer than it is necessary for the purposes for which the personal data are processed. Notwithstanding the general principle, Madame Blue may process personal data for longer periods subject to the following rules and obligations: Madame Blue retains personal data as long as Madame Blue (i) is obligated to do so (by way of contract, law or other provisions) or (ii) has an overriding interest (e.g. an interest for reasons of proof in case of claims, documentation of compliance with certain legal or other requirements, an interest in non-personalized analysis). Deviating rules are reserved with respect to anonymization or pseudonymization of personal data subject to applicable law.
Purpose of processing
Madame Blue collects your particulars for the following reasons: order processing, fulfilment of the purchase agreement that has been concluded via the Madame Blue website, sending information that you have requested, complaint handling, supply of information (e.g. via newsletters or by telephone), improvement of our products and services (e.g. by way of customer surveys), and registration of visitors to the Madame Blue website.
When consulting the Website, the information regarding browsing of the Website from the Customer’s device (computer, tablet, smartphone, etc.) may be stored in “cookies” or files installed on the Customer’s device, subject to the choices he has expressed regarding cookies. These choices notably result from the parameters of the Customer’s browsing software used during his visit to the Website, which he can amend at any time. These cookies allow the browser to be recognised during the period of validity of the cookie concerned.
Madame Blue may use Google Analytics or similar services on its website. These applications are third party services which allow Madame Blue to measure and analyze the use of its website. The provider of these services may be located in any country worldwide (in the case of Google Analytics which is operated by Google Inc. it is the U.S., www.google.com). The service provider uses permanent cookies for these applications. Madame Blue will not disclose any personal data to the service provider (who will also not save any IP addresses). The service provider may, however, monitor the use of the website by the user and combine this data with data from other websites monitored by the same service provider which the user has visited and the service provider may use these findings for its own benefits (e.g. control of advertisement). The service provider knows the identity of the user who has registered with the service provider. In this case the processing of personal data will be the service provider’s responsibility and data shall be processed pursuant to data protection and privacy laws and according to the data protection policies of the service provider (for Google see policies.google.com/privacy). The service provider will provide data on the use of the website to Madame Blue.
In addition, Madame Blue may use plug-ins from social media networks such as Facebook, Twitter, Youtube, Google+, Pinterest or Instagram on its website. In the default setting of the website plug-ins are deactivated; the user can thus choose when to activate them. Should the user do so, the social media providers are able to establish a direct connection to the user during his or her visit on the website, which allows the provider to be aware of the user’s visit and may analyze the respective information. The subsequent processing of the personal data will be conducted in the responsibility of the social media provider pursuant to data protection and privacy laws and according to its data protection policies published on its website (such as www.facebook.com/; www.twitter.com/; www.youtube.com/; www.google.com/; www.pinterest.com/; www.instagram.com/).
If you want to exercise any of your rights regarding newsletter subscriptions, data access or data deletion, please do not hesitate to contact our , who will be happy to answer any questions you may have.